Objective

AdApt Business Optimization Suite is a complete infrastructure of web based applications for digital advertisements sales, delivery & accounting automation for revenue optimization.

Features

AdApt is a seamless integration of following modules of publisher business:
Marketing & Sales (Contract Approval & Tracking)
Delivery & Logistics (Campaign Approval & Tracking)
Financial Accounting (Automated Revenue Tracking)

Key Features of AdApt are:

Automated Sales order Contract Management
Automated Campaign Delivery Management
Revenue Optimizer
Automated Delivery Tracking
Revenue Recognition, Invoicing & GL Accounting

Benefits

1. Streamline AD Sales Life cycle from Pre Sales to Revenue Recognition
2. Optimize Delivery/Capacity Planning, Scheduling and ensure higher ROI
3. Auto generation and triggering of campaigns thus preventing manual errors
4. Centralized Revenue Recognition for updated snapshot of business performance
5. Complete partner channel delivery management and transparency on revenue sharing
6. Better Estimation, Sales Targets, Pricing Decisions and Sales performance
7. Cut Cost and enhanced financial visibility.

Architecture Model